Media Production and Advertising for You and Your Business.
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“We are so grateful you found Hoffman Media Marketing. Having us create your next project will make all the difference.”
Why Use Video?
1: Video Boosts Sales
Videos can lead directly to sales. Studies show that 74% of users who watched an explainer video about a product, subsequently made a purchase.
2: Video Shows Great ROI
In fact, 83% of businesses say that video provides great a return on investment. Even though video production is harder and more expensive to produce than print ads, it pays many times over.
3: Google Loves Videos
Videos allow you to increase the time spent by visitors on your site.
Thus, longer exposure builds trust and signals search engines that your site has good content. You are 53 times more likely to show up first on Google if you have a video embedded on your website.
4: Videos Build Immediate Trust
Trust is the foundation of sales. But building trust should be a goal on its own. Video does it all. Video content is likely to engage us and ignite emotions.
5: Videos Encourage Social Sharing
60% of the social marketers used video content in 2019 and 73% of the
total respondents planned to use it in 2020.
6: Video Appeals to Mobile Users
Video and mobile devices go hand in hand. Over 90% of consumers watch videos on their mobile. Mobile video views have grown more than 233 percent over the past year. YouTube reports mobile video consumption rises at least 100% every year.
7: Video Marketing Can Explain Everything
98% of users say they’ve watched an explainer video to learn more
about a product or service. That is why 45% of businesses who use
video marketing said that they have an explainer video on their homepage.
8. Video Is Re-defining Email Campaigns
An introductory email that includes a video receives an increased click-through rate of 96%! That’s a great way to stand out from the competition and get your message across.